Founder of the Unbreakable Mindset Methodolygy®

Jude Daunt is a leading mindset coach, speaker, podcast host, and founder of the Unbreakable Mindset Academy®, an accredited life coach certification programme providing in-depth training for powerful, purpose-led mindset coaches.

“This methodology was born out of my own need to heal—and to honour those I’ve lost to mental health battles.”

Jude began struggling with anxiety and depression from the age of 11, weighed down by the internal belief that she wasn’t good enough. Then, in her late teens, she experienced an unimaginable loss: her fiancé died by suicide. What followed were years of grief and a return to deep depression, which eventually developed into an eating disorder.

That was the moment everything changed. Depression had always been familiar—present in her family—but the eating disorder felt like new, uncharted territory. Determined to break the cycle, Jude began searching for a real, lasting solution. After years of therapy that never quite shifted things, she turned to a life coach—and that decision marked the beginning of her self-discovery and personal growth journey.

She trained as a performance coach in a bid to help others like her—people silently struggling with anxiety, low self-worth, and emotional pain. But while traditional coaching gave her powerful tools, it didn’t offer a structured framework that could consistently create the deep transformation she knew was possible.

So Jude set out to build her own. After years of working 1:1 with clients, running case studies, and deeply researching psychology, identity, mental health, and behavioural patterns, she discovered something fundamental:

At the core of most emotional struggles is the belief: “I’m not good enough.”